Import from Instagram

The latest version of the for Mac app can open an archive of your Instagram photos and import them to your blog. will add individual blog posts for each Instagram photo, using the photo caption and date on Instagram for each microblog post. (No location information or other data about your photos is uploaded to

Watch this video to see an overview of Instagram import.

To get this archive from Instagram, follow these steps:

  • Sign in to on the web.
  • Click this link to view the Request Download page.
  • Instagram will prompt for the email address to deliver a link to the .zip file of all your photos.

After you have the .zip file, double-click on it on your Mac to uncompress it if it wasn’t automatically unzipped by your web browser. Then you’re ready to import:

  • In for Mac, choose File → Import from Instagram.
  • Navigate to the downloaded archive folder and select the media.json file.

You can now select a few or all of your photos to import. We recommend starting with just a few to test that everything is working well, and then go back to import additional batches of photos to your blog. will use the current blog you have configured to post to in the app.

A note about multiple-photo posts on Instagram: The archive from Instagram doesn’t appear to include the text from Instagram posts that have more than 1 photo. They are also split into multiple blog posts. If you’d like to fix this to combine multiple blog posts, you can edit or delete them from your blog.

FYI, Instagram has since updated this process and now asks if you’d like to export as HTML or JSON. I couldn’t find the “media.json” file, instead it looks like they’re providing a “posts.json” file. Not sure how this impacts the upload process on the MB end but I wasn’t able to import my photos using that file.

Thanks, sounds like we will have to adapt our import to work with the new file format. I’ll download my archive and test with it.

Here’s a beta release of for macOS with the change to work with Instagram’s new JSON export file format. It only works with photos, not videos yet.

I just used the above beta release to import my IG photos and it worked…mostly. The main problem is that IG posts with multiple photos seem to have identical creation dates, so when imported into, they all show up under Posts, but only one shows up on my timeline. Perhaps IG photos that are grouped together in a single post should be imported together into a single post.

1 Like